A gentle breeze blew when Brilio.net visited a warmindo in the Seturan branch, right across from the UPN Yogyakarta campus. When entering the warmindo with a red and black building, there was a different atmosphere than most warmindo around the campus. On the walls, there were decorations and various photos showing the beauty of South Kalimantan's art and culture . Starting from traditional houses to various animals that live there.
This stall also has a signature menu of Soto Banjar and typical yellow rice. I then ordered Soto Banjar, and a bowl of fruit soup with prices starting from IDR 13 thousand. All orders were immediately recorded by the waiters who appeared to be wearing red shirts with the words 'Burjo Burneo'. Without waiting long, they immediately made my order quickly.
Once served, the portion is quite good to fill a stomach that has been empty all day. Not too much and not too little. The savory taste of the broth and spices that blend together are so pronounced when enjoying Soto Banjar. Plus, the fresh taste when tasting fruit soup with various fruits. It suits my tongue because it is not too sweet.
After all the menus I ordered were finished, I was immediately invited to the office located on the second floor. I was greeted by Ridho Al Rahman, the owner of Warmindo who was busy with his laptop screen. The man who had studied for his Masters in Management at UII (Islamic University of Indonesia) said that he had opened the Warmindo stall since 2013. After previously, he opened a tour and travel service business.
"Before opening here, we opened and closed three times, then opened in Jakal. Closed again, opened again in the same location. The third time we closed again. So when we opened here, the name changed to Burjo Burneo. That's where the name was probably influenced," said Ridho, a former student who was a migrant worker in DIY. Unlike most warmindo owners who are migrants from Kuningan, Ridho is actually an entrepreneur from Balikpapan. This is what made Ridho explore various food menus at his warmindo or burjo stall. Of course, instant noodles are still maintained because there are still many fans. Then, he added several typical Kalimantan menus that are rarely found in other places. In addition to differentiating, this menu is a consolation for his longing for hometown cuisine. "Well, Borneo is actually another name for the island of Kalimantan. I do come from Kalimantan and that is also a strategy for brand positioning," he said.
 brilio.net(brl/wen)
