Brilio.net/en - The number of coffee shops in Indonesia keeps increasing by the day. Each coffee shop will no doubt bring their own uniqueness and market what they claim will differentiate themselves with the rest of the pack.
One such coffee shop is is Otentik Kopi. The coffee shop located at Ipda Tut Harsono Street No. 8, Yogyakarta presents an outdoor concept so that it will be more accessible for the customers.
Moreover, this concept seems to be more advantageous because we dont need to rent a place and the price will be inexpensive, said the coffee shop owner, Fajar to brilio.net, Wednesday (12/8).
Fajar added that his coffee shops target is the middle-low income consumers. The customers will not only buy the coffee, but they are also expected to learn more about the world of coffee. We also give them knowledge about all the different types of coffee, added the man who comes from Brebes.
Unlike other cafes or coffee shops in general, Otentik Kopi plans to adopt the concept of Pending Coffee.
It was called Donasi Kopi which targets the those that may not have enough spare money to buy coffee. As for example, if there is a customer that gives IDR 20,000, it means that they are donating IDR 10,000. Afterwards, the donated money will then go to those in need such as (sorry to say) pedicab drivers, and scavengers, said Fajar. A customer could deposit their money so others could enjoy a cup of coffee without having to pay.
Anyone can get it, for instance, students who want to drink coffee at the end of the month but they do not have money, they can come here, said the man who has loved coffee since 2007.
(brl/tis)
