foto: brilio.net/Dewi Suci
Brilio.net - Indosat Ooredoo Hutchison (Indosat or IOH) through the IM3 brand this time is highlighting a social phenomenon that is closely related to the younger generation in its campaign to welcome Ramadan this year. The younger generation, which has a different lifestyle, mindset and habits from previous generations, often creates gaps in relationships between them.
Seeing the generation gap phenomenon which is now increasingly felt, IM3 is presenting a campaign entitled "Declare Friendship with Internet Freedom". This campaign is part of an effort to make the month of Ramadan the right moment for people to embrace the distance between generations with various forms of friendship activities.
IM3's Ramadan campaign began with the launch of a campaign video starring the famous young actor, Iqbaal Ramadhan . In the video, Iqbaal Ramadan describes the daily life of a young man who is busy and has a different perspective, resulting in estrangement with his mother.
Seeing this distant relationship, Iqbaal tried to get closer to his mother. Iqbaal's story, which reflects the dynamics of today's young generation, feels even more emotional when the song entitled Every Time sung by Indies plays in the middle to the end of the video.
photo: brilio.net/Dewi Suci
Iqbaal Ramadhan, who was involved in the IM3 Ramadan campaign for the first time, expressed his pleasure at being able to share a touching story about the relationship between mother and child through his role. This 24 year old actor believes that the campaign video released by IM3 can be an inspiration for the audience.
"The role I play in the story of the generation gap is very close and relevant to everyday life. I believe this campaign video can be an inspiration for viewers to open up and bridge the distance between them and those closest to them," he said at a press conference. which was attended by brilio.net , Thursday (7/3).
photo: brilio.net/Dewi Suci
Furthermore, Director and Chief Commercial Officer of Indosat Ooredoo Hutchison, Ritesh Kumar Singh, said that the month of Ramadan is a golden opportunity to build relationships between generations. Through IM3, he tries to support this activity by presenting various attractive offers during the month of Ramadan.
"We see the month of Ramadan as a golden opportunity to express friendship. As a telecommunications brand that is always close to the younger generation, IM3 provides special packages as a solution to communication and digital service needs during the month of Ramadan. This commitment is supported by optimal network readiness during the month of Ramadan until Eid so that users can always connect with IM3," explained Ritesh.
photo: brilio.net/Dewi Suci
Through this campaign, IM3 is presenting its flagship product Freedom Internet 150GB for IDR 150 thousand from the normal price of IDR 300 thousand during Ramadan. It is hoped that the presence of the Freedom Internet product can become a bridge between generations, such as communicating with parents, relatives and relatives via video calls, sharing food recipe videos or uploading interesting content on social media more smoothly.
This 150GB Freedom Internet promo is valid until April 30 2024. Users can get it on various purchasing channels such as the nearest outlet, IM3 Official WhatsApp, e-commerce, or via the myIM3 application. Apart from that, IM3 also provides a means of gathering through the IM3 Ramadan Market series. This activity is enlivened with various interesting programs such as food festivals, music festivals, and community gatherings.
photo: brilio.net/Dewi Suci
The IM3 Ramadan Market will be present in hundreds of busy centers and campuses throughout Indonesia, starting from Medan, Pekanbaru, Jakarta, Tangerang, Samarinda, Makassar, Solo, Bandung, Surabaya, Lombok and other cities. Visitors can visit the IM3 booth to take part in games, enjoy special promos for purchasing IM3 products, and get various attractive prizes with a total value of tens of millions of rupiah.
Not only that, IM3 is also holding the IM3 Outlet and Mini Store AKSI program which will visit and stay in touch with more than 2,000 IM3 Outlet and Mini Store Partners spread throughout Indonesia. Finally, IM3 also held a competition entitled "Diary of Kindness" with prizes of an iPhone 15, precious metals, as well as cashback and extra quota for every Freedom Play package purchase.
Keep up to date with information regarding the "Declare Friendship with Internet Freedom" campaign via the im3.id/ramadan website.
(brl/mal)
