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The eccentric designer decided last minute to cancel his show.
11 Februari 2016 17:00
Brilio.net/en - Bye-bye Tom Ford. At least for this year S/S 2016 Fashion Show in New York City. One of the Fashion worlds biggest events will be missing one of its key players. The eccentric designer decided last minute to cancel his show, in a move that many might soon follow suit.
"In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era," Ford himself said in a statement, according toBritish Vogue.
This decision ruins his plans to unveil his menswear collection a small and intimate event in NYC this year was surprisingly cancelled. The showcase will however be held in September, when traditionally the Spring / Summer showcases are presented on the catwalk.
The fashion label is catching up to the times and wants to promote a shift in how fashion is presented, adapting the more modern and fast paced method of see now, buy now fashion.
"In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense. We have been living with a fashion calendar and system that is from another era," said Tom Ford.
Burberry will also join Tom Ford in the decision, albeit not until after the London S/S show this month. Proenza Schuler also recently decided to make its collection visible the same time as it arrives in stores- in April. The brands are spearheading the path to a more modern approach to fashion. The labels see the benefit in showcasing their designs, and then having them be readily available for purchase and order immediately after the show. This decision is a step on the bridge from brands to consumers. Its just another step in the growing trend of high fashion, luxury brands becoming more relatable to the average consumers, including involvement on social media.
