foto: TikTok/@yuniiyunii79
The real return on investment is here~
8 Februari 2024 18:50
Brilio.net - Anyone who has lived a happy childhood will often ask their parents for money to buy snacks. Happiness will be even brighter when the snacks you buy include gifts inside. Whether it's in the form of toys, cash or other prizes.
Usually these gifts can be found in snacks or what is called ciki. The presence of gifts tucked into these snacks is basically a strategy to create added value in terms of surprises for consumers. So the snack has an appeal that differentiates it from other products on the market.
There's nothing wrong with that, when they were little, many children bought snacks just hoping for a gift. This was also done by a family who deliberately bought up ciki to get gifts. This moment was recorded in a video shared by the account @yuniiyunii79. What he gets from this ciki can at least bring happiness to the family.
photo: TikTok/@yuniiyunii79
At the beginning of the video, it shows a father and daughter opening snacks. The mother just watched and took videos. These snacks are not eaten immediately, but placed in a medium-sized container.
Reported by brilio.net from TikTok/@yuniiyunii79 on Friday (9/2), not just one snack, this family also bought many snacks in the same brand. But how happy they were after opening one of them containing 10 pieces of cash that had been folded into small pieces.
photo: TikTok/@yuniiyunii79
Because they had bought a lot of snacks from the same brand, the family was immediately excited to open them all. Even until the container provided was full. Until the end of the video they haven't eaten the snacks. Pack after pack brings good luck.
Several folds of money were opened, it turned out that one fold of money had a nominal value of IDR 2,000. Until everything is opened, they get a total of 23 folds. If everything is IDR 2,000, that means the total is 46 thousand rupiah. In fact, if you count from the video, they only bought 5 packs.
photo: TikTok/@yuniiyunii79
Actually, this is a marketing strategy. A journal written by Alec Minnema and Tammo HA Bijmolt said that giving gifts to consumers immediately after they make a purchase can increase impulse purchases and repeat purchases. Exactly what we often do with children. Buy many times to get more prizes .
This video went viral, being watched 7.7 million times and attracting the attention of netizens. They were even immediately interested in buying the same ciki in one box. Apart from that, many netizens also shared similar experiences. Some are fun, some make you in a bad mood
" When I buy ciki, I'm annoyed that it only contains 1 prize, sometimes 2 or even two thousand ," said the account @heniokta7.
" Automatically immediately buy 1 box of Ciki Billion ," wrote the account @ayumarini28.
" In the past, a friend bought this and then I was asked to help him open it, he said if he had the money, give it to me. He opened it and didn't get the money, whereas the package I opened had all the money in it but I didn't say anything, " said the account @mama.nen.
" Who ever had a thousand left over and then sold them ciki, which included a cash prize to return their investment. I used to often buy panzer ciki ," wrote the account @calonmaaayat.
@yuniiyunii79 Unboxing chiki billion alhamdulialh got 23 #fypppppppppppppppppppppppp #unboxingcikiberharga #billion #cikibillion #fypppppppppppppppppppppppp @azrina razya Shazfa @Ridwan original voice - Yunii Yunii
Disclaimer: This translation from Bahasa Indonesia to English has been generated by Artificial Intelligence.
