© Burberry UK Instagram
Brilio.net/en - In case you needed to feel any older, look no further than Burberrys new campaign for its Brit Fragrance. The eldest son of football star David Beckham and pop star turned fashion icon Victoria, is the creative vision behind the lens for the new campaign for Burberry. The 16-year old announced on his Instagram feed that he would be photographing the new campaign. Burberry later confirmed the news on its own Instagram account and encouraged social media users to follow the shoot with the hashtag #THISISBRIT.
The Beckhams are no stranger to Burberry, as Romeo starred in the 2012 holiday campaign From London with Love, which attracted 11million views just 48hours after launching.
While the young artist surely has talent, Burberrys decision didnt go over smoothly with many seasoned and trained photographers, who viewed the choice as sheer nepotism. Chris Floyd challenged the decision of Burberry and told the Guardian that it was a devaluation of photography to employ such an inexperienced youth in place of hardworking and experienced professionals.
The Beckhams represent the sheer force of will, according the Floyd. Both climbed to stardom on their own accord and talents, with grit and hard work. They represent hard work and then their 16-year-old year son comes along and its sheer nepotism. He hasnt done it from hard work, which is counter-intuitive to what his parents represent, he told the Guardian.
Fellow photographer Jon Gorrigan agrees with Floyd. It infuriates me because I learned my trade and other photographers learn their trade but hes not learning his trade. He believes Romeos 5million Instagram followers were an incentive in having Burberry work with the teen star. Gorrigan believes that the star had plenty of help for his shoot. While he cant confirm that claim, he states: Hes obviously not going to be doing the lighting, hell have no clue of the programmes, the cameras or Photoshop. Its going to be so well managed hell have the best hair and makeup, the best models, the very best equipment, so that the chance of any risk is greatly reduced.
Burberry chief creative and chief executive officer Christopher Bailey defended the decision, noting that Brooklyn has a good eye for images and that his Instagram works well with the youthful campaign they are targeting for their fragrance.
While Brooklyn benefitted from his famous last name, he wasnt short on talent.
(Reported by: Ivana Lucic)
(brl/tis)
