"Happiness Journey to be #GenHappineZ" a collaboration between Sasa and Naturally Speaking by Erha

The "Happiness Journey to be #GenHappineZ" campaign emphasizes that happiness can start from simple things like cooking and taking care of yourself.

Brilio.net - Sasa collaborates with Naturally Speaking by ERHA to launch a collaborative product through a campaign titled "Happiness Journey to be #GenHappineZ". The collaboration between Sasa and Naturally Speaking by ERHA celebrates uniqueness and freedom in expressing oneself, starting with self-confidence through skincare and the joy of cooking.

"We believe that happiness can be found in simple things, including cooking - whether trying new recipes or sharing precious moments with family and friends at the dining table. Cooking is not just about preparing food, but also a form of self-expression and love for yourself and others," said Ranie Wulandari, Head of Marketing Support PT. Sasa Inti.

By using quality ingredients from Sasa, the young generation is invited to enjoy a creative, explorative, and free cooking process. While Naturally Speaking by ERHA is here to complement self-care, providing a sense of confidence that radiates from healthy skin, so that users can express themselves optimally both in the kitchen and in everyday life.

The Sasa X Naturally Speaking by ERHA product collaboration includes a series of skincare products consisting of Facial Wash, Hair Serum, Moisturizer, and Body Mist, as well as Lip Tint and Highlighter makeup to show off yourself to the fullest. By combining the joy of self-care and cooking, Sasa and Naturally Speaking by ERHA strive to create a holistic experience that leaves a lasting impression on the hearts of users.

photo: SASA X ERHA

"Through this campaign, we aim to attract and engage young consumers, especially Generation Z, by providing an impressive brand experience. This campaign not only introduces products, but also strengthens brand awareness and consumer loyalty through each person's happiness journey." Said Vergina, Head of Marketing Naturally Speaking by ERHA

The "Happiness Journey to be #GenHappineZ" campaign emphasizes that happiness can start from simple things like cooking and taking care of yourself. By daring to express ourselves through the dishes we make and through our uniqueness, we can create happiness and inspire others to do the same.

The Sasa X Naturally Speaking by ERHA collaboration product can be found on your favorite e-commerce and cosmetic stores starting December 2, 2024.

(brl/lak)