Brilio.net/en - It is the latest American culture symbol that penetrates Chinese territory. The new giant Disney theme park that just opened in Shanghai is dedicated to the huge Chinese emerging middle class. Despite the fact that the country is currently facing the weakest growth rates for the last twenty years, the CEO of the Disney group remains very confident about the potential of the park.
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The biggest market in the world is indeed the perfect place to create such park and the opening ceremony surely didn't go unnoticed. As you can see in the following 30-minute video, the directors of the park wanted something big, enough to make the opening ceremony of the Euro cup look ridiculous!
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The overall cost of the project, which has been underway since 1999 with the support of the public group Shangai Shendi Group, totals to more than 5.5 billion of dollars. This park is the fourth one created outside of the US and should be the one with the biggest amount of visitors. There are about 330 million people living less than 3 hours away from the park and thousands of tourists visiting Shanghai every year.
Even if it would take about ten years for the park to be profitable according to its directors, the success is already there. People line up in front of the entrance for many hours before the beginning of the opening ceremony, and yearly access tickets are already selling at crazy rates.