Brilio.net/en - It was arguably one of the best advertising campaigns around. The Most Interesting Man in The World, the man whos blood smells like cologne and whos hands feel like rich, brown suede, is instantly recognizable by his sun kissed tan and that thick white beard. Not to mention, hes always impeccably dressed in any situation. Hes the man men want to be, and women want to be with.
Played by 77-year old veteran actor Jonathan Goldsmith, the Dos Equis campaign ended after nearly ten years with the only way the Most Interesting Man in the World could go to Mars. Check the minute spot and see the farewell below.
Fun, memorable and most importantly, it pretty much sold itself While it was a successful campaign that truly branded Dos Equis and nearly tripled its profits, the time has come for the icon to be retired, in order to target the craft beer drinkers that have become so popular. "Our Millennial drinker has changed quite dramatically, and the competition has only exploded with the advent of craft (beer)," Andrew Katz, vice president of marketing for Dos Equis,told USA Today. " We just want to make sure that the (Most Interesting Man) story evolves."
Hes become a meme hit and a face that everyone recognizes. In honour of the Most Interesting Man, heres 10 of the most curious facts about the man of mystery.
10. He can slam a revolving door.
9. If opportunity knocks and hes not home , opportunity waits.
8. If he mispronounced your name, you'd feel compelled to change it.
7. Sasquatch has taken a photograph of him.
6. He can speak French. In Russian.
5. His enemies list him as their emergency contact.
4. He has inside jokes with complete strangers.
3. He once had an awkward moment just to see how it feels
2. His two cents is worth $37 in change.
1. The last time he flirted with danger, danger got clingy.
Cheers to you, the Most Interesting Man in The World. Thanks for making the meme world a little better. And in your own words: stay thirsty, my friends.
Image via giphy