Forget rainbow bagels or the mannequin challenge, #watermelondress is the latest craze to hit social media.
Giving way to some seriously juicy creativity, the trending hashtag involves one person holding a slice of watermelonand the other posing behind it.
Young girls, womenand even some daring men have embraced the fruity trend.
Celebrities including Ryan Seacrest, Emma Lee Bunton (Baby Spice) and a number of TV presenters have since added their take on the craze.
Here are a few of our favourites:
The best part? Our furry friends can join in too...
(brl/red)