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Brilio.net - In communication that involves many people, you will definitely hear the term "persuasion". Basically, persuasion means all efforts made by someone to convince/persuade others in order to reach an understanding. This is commonplace for anyone and in any context.
However, you also need to know that these efforts can function as positive efforts or even have a negative impact on you. So that you don't fall into negative things, you have to understand the meaning of the word persuasion as well as the characteristics and examples of its use.
Learning more about the word persuasion can also be useful when you want to equate thoughts or opinions with other people, so that the message and desires you want can be channeled effectively. You also need to take several steps, so that in the end the person you are talking to or the audience who is listening to your message can better grasp the essence of the entire series of communications that you have established. The word persuasion is the key to many efficient communication techniques , if you want to learn it, you can see the information below.
No need to wait any longer, let's read this article until the end. The following is the definition, characteristics and examples of the word persuasion. As reported by brilio.net from various sources, Thursday (18/4).
Definition of the word persuasion.
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The meaning of the word persuasion needs to be known first from the meaning of persuasion. Persuasion is an attempt to change, strengthen, or direct the attitudes, beliefs, or behavior of a person or group through the use of words, arguments, or other communication techniques. The goal is to convince other people to agree or act in accordance with our views or desires. The word persuasion involves the concept of communication which aims to influence the attitudes, beliefs or behavior of a person or group using various communication strategies and techniques.
In linguistics, persuasion is often studied in the context of rhetoric , namely the art or science of how to use words effectively to convince, move, or influence other people. So we can conclude that the word persuasion means a series of words that have the aim of persuading other people to share the same views, thoughts or desires as us.
In the context of linguistics, the word persuasion is a deep understanding of language structure, the power of words, and skills in conveying messages clearly and convincingly. Persuasion also includes an understanding of how language can be used to build strong arguments, manipulate listeners' emotions, and influence their perceptions.
The definition of the word persuasion in Indonesian also includes an understanding of various persuasive techniques and strategies, such as the use of analogies, comparisons, figurative rhetoric, and various types of arguments. Apart from that, understanding the audience is also an important part of persuasion in a language context, including choosing the most effective language style, words and arguments to achieve persuasive goals.
In practice, the use of the word persuasion in Indonesian can be found in various communication situations, ranging from political speeches, advertisements, social campaigns, to arguments in academic writing. The importance of understanding persuasion in the Indonesian context is to enable individuals to communicate more effectively, convince, and influence others in a responsible and ethical manner.
(Intern/Zidan Fajri)
Characteristics of persuasive words.
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The characteristics of the word persuasion have their own characteristics, the details are as follows:
1. The purpose of the message is clear
The word persuasion always has a clear purpose. Those who want to influence others will have a clear picture of what they want to achieve through their persuasion efforts. This goal can be to change a person's attitudes, beliefs, or behavior, or even strengthen existing beliefs.
2. Use strong arguments
The word persuasion usually always uses strong and relevant arguments to support the desired view or action. Strong arguments are usually based on facts, data, logic and convincing evidence. This allows those seeking influence to build a strong case to support their position.
3. Able to understand the audience
One of the distinctive characteristics of the word persuasion is the ability to understand the audience well. Those seeking influence will try to understand the values, needs, and motivations of their audience. By understanding their audience, they can adapt their persuasive messages so that they are more effective in achieving their goals.
4. Use effective communication techniques
The word persuasion tends to involve the use of effective communication techniques to achieve its persuasive goals. This can include the use of persuasive language, the use of strong evidence, the use of relevant analogies or comparisons, and utilizing emotional elements in communication.
5. Able to build a sense of trust
One important aspect of persuasion is building trust and credibility with the audience. Those who want to influence will try to build a good reputation and convince the audience that they have sufficient knowledge, experience or authority to use as a reference.
6. Has a voluntary compliance effect
The word persuasion aims to achieve a voluntary change of mind or action from the party being influenced. This means that recipients of a persuasive message are not forced to agree or act, but they are expected to choose voluntarily to follow the suggestions or arguments presented.
Examples of persuasion words.
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Apart from the characteristics, you also need to know examples of how the word persuasion is used in various situations and conditions, as follows:
1. Use keywords
Words like definitely, should, or of course can increase trust and reassure the listener. For example, "you definitely want to improve your health by eating organic food."
2. Statement of fact or authority
Citing facts or opinions from authorities in a particular field can strengthen an argument. For example, "according to leading scientists, global warming is an urgent problem that we need to address."
3. Use of emotions
Touching the listener's emotions can be a very powerful persuasion strategy. For example, "imagine how happy your family would be if you took steps to plan your financial future."
4. Use of comparison
Comparing the current situation with the desired situation can reinforce the need for change. For example, "Bandung can become a greener and cleaner city like Singapore if we all work together to protect the environment."
5. Emphasis on personal benefits
Conveying the personal benefits that listeners will gain can be an effective way to convince them. For example, "by using this product, you will save time and money."
That is the meaning, characteristics and examples of the word persuasion. The hope is that once you know the information about the word persuasion, you can apply it in various appropriate situations and conditions. Using good words of persuasion can help you in various daily activities and make it easier for you to communicate with the people around you. Hopefully this information is useful!
(brl/wen)
