Brilio.net/en - Hold on to you appetite and wallet, Singapore is destined to be included in the Michelin Guides starting from the second half of 2016.
Michael Ellis, the international director of the foodie bible announced that Micheling will publish a Singapore edition. A Micheling Singapore website will also be developed in collaboration with Robert Parker Wine Advocate.
Ellis stated that the guide is often a selling point for a city or country because the guide itself will draw tourists in droves. Its often an integral part of a place's tourism marketing.
"We think it'll put Singapore's restaurants on a worldwide platform and help draw more visitors," says Melissa Ow, deputy chief executive ofSingapore Tourism Board.
"A lot of restaurants in Singapore survive for factors other than their food," says Ivan Brehm, head chef at top Singapore restaurant Bacchanalia and an alumnus of the three-Michelin-starred Fat Duck in the UK.
"To have someoneobjective evaluating things like consistency, taste, creativity, outside of an establishment's marketing efforts and Wagyu usage seems refreshing."
The renowned guide initially started in France back in 1900. It has then expanded into many other European cities, New York, Tokyo, and Hong Kong. The guide is considered to be a foodie's ultimate book with people creating special itineraries that circle around eating at Michelin-starred restaurants.
"There are tourists who plan their entire vacations around where they're going to eat and I think we play a strong role in that," says Ellis.
(brl/red)
