Brilio.net/en - What if you have to sell a golden Swarovski crystals embellished headphones at US$8,895? The best way is to add some star power and even the most ridiculous stuffs will practically sell itself. That is what we can learn from Dolce and Gabbana, which is known for its over the top accessories, such as a golden crown and this flossy headphone.
If you are a Twitter junkie, or you arent but just happened to see a tweet from Rihanna, maybe youve seen a noteworthy thing (apart from her beautiful face) in the twitpic. Yes, it was a massive set of glittering headphones she was wearing!
Rihanna didnt even make any mention about her headphones; just a short caption: listening to ANTI. She didnt even tag the brand (Dolce and Gabbana), yet the headphones sold out in less than 24 hours.
listening to ANTI pic.twitter.com/AgqlhU0GEz
Rihanna (@rihanna) January 25, 2016
Its pretty common when celebrity owned items sells out, but in this case, if yout want Rihannas impressive headset, youll have to dig deep into your pocket for US$8,895 (about Rp121.5 millions). That isnt the most reasonable price in the world for a set of headphones, is that?
Considering the fact that the headset is embellished with Swarovski crystals and pearls, with an attached tiara on top, not so many people besides the Duchess and Duke of Cambridge need their headphones to double as a crown. Well, would you use it in a coffee shop?
Turns out, people are just easily given up to the star power. Maybe its because a celebrity like Rihanna wears it, hence everybody else want to wear it, too!
Source:Luxury Launches
(brl/tis)
