In today's digital era, social media is not only used to share personal moments, but has also become a very effective platform for spreading knowledge and education. One of the growing trends in the world of education is the emergence of "Edufluencer". This term is increasingly popular among educators and students, because it is one of the breakthroughs in learning methods in the social media era.
Edufluencer is an innovation that brings fresh air to the world of education in the digital era. By utilizing social media effectively, edufluencers are able to create learning that is more interesting, interactive, and easily accessible to anyone. They play an important role in bridging the gap between formal education and digital technology , providing inspiration, and motivation to learn for students around the world.
By understanding the importance of edufluencers and how to become an effective edufluencer, educators can harness the power of social media to improve the quality of education and positively impact the younger generation.
Brilio.net compiled from various sources, Friday (13/9), the following explanation of the term edufluencer which is common in the social media era.
Edufluencer is a combination of two words: "education" and "influencer" (a person who has influence on social media). An edufluencer is someone, usually an educator, teacher, or academic, who uses social media platforms to share educational content, study tips, academic information, and other knowledge with their followers. Edufluencers act as both teachers and inspirators in cyberspace, utilizing the power of social media to spread insight and knowledge.
With the increasing use of social media among the younger generation, traditional approaches to teaching are often felt to be less effective in engaging students. Edufluencers are here as a solution by utilizing creative and engaging content to make learning more interactive and relevant to the needs of today's students. Here are some reasons why edufluencers are important:
Making Learning Fun : Edufluencers often use creative formats like short videos, infographics, educational memes, or even TikTok to explain complex concepts in an easy-to-understand and fun way.
Easy Access to Learning Resources : With edufluencers, students are not limited to classroom materials. They can access various learning topics anytime and anywhere through social media platforms such as YouTube, Instagram, TikTok, and others.
Increase Student Engagement : Edufluencers are able to build closer relationships with students through interactions in comments, live streaming, or Q&A sessions. This makes students feel more engaged and motivated to learn.
Expanding the Reach of Teaching : Edufluencers can reach a wider audience beyond the traditional classroom. They can provide educational benefits not only to students in their schools but also to the wider public, including parents and the general public.
photo: freepik.com
Being an edufluencer is not just about having a social media account and posting content, but also about how to convey information effectively. Here are some tips for becoming a successful edufluencer:
Understand Your Audience : Edufluencers need to understand who their audience is, whether it is students, teachers, or parents. By knowing what their audience needs and wants, edufluencers can create more relevant and engaging content.
Create Quality and Informative Content : Content is key to attracting and retaining an audience. Make sure the content you create is not only engaging but also provides clear educational value. Use various formats such as videos, articles, or interactive quizzes to create more dynamic content.
Use the Right Platform : Choose a social media platform that suits the type of content you want to share. For example, YouTube is great for long explainer videos, Instagram for infographics, and TikTok for short, engaging videos.
Engage with Followers : Edufluencers should actively engage with their followers. Responding to comments, hosting live sessions, and answering questions can increase engagement and make followers feel valued.
Consistency and Authenticity : The key to an edufluencers success is consistency and authenticity. Consistent and relevant content builds trust with followers, while authenticity in delivery makes an edufluencer more relatable.
In Indonesia and the world, there are many examples of edufluencers who have successfully utilized social media for education. Some of them are teachers who use YouTube to provide learning videos, lecturers who use Instagram to share academic tips, to education practitioners who create TikTok content about fast learning tips.
One successful example is Ruangguru and Zenius, which use an edufluencer approach by involving expert teachers to create interactive and engaging content for students.
(brl/wen)
