Foto: Istimewa
Brilio.net - To support a sustainable lifestyle in synergy for local business actors, Brightspot together with Tokopedia and Shop Tokopedia are presenting Brightspot Park 2024 which is located in Cipete Urban Forest. This event presents an experience of exploring the work of different local brands by providing the feel of a picnic in nature amidst the hustle and bustle of the city.
Founder of Brightspot Market and Future 10, Anton Wirjono, said that Brightspot Park 2024 wants to provide experiences of sustainable business practices, from synergistic innovation between local e-commerce and physical markets, to collaborating with local initiatives in event waste management.
This emphasizes our commitment to sustainable business and support for local businesses. "Offering a different, greener weekend option for urbanites with a picnic concept in the middle of the hustle and bustle of the city," said Anton.
This program is the second time Brightspot has been implemented with a picnic concept in Cipete Urban Forest. This location was chosen again because it provides a refreshing natural experience in the midst of a busy city. Brightspot Park offers a beautiful and shady weekend experience. With its strategic location, it allows productive interaction, collaboration and inspiration between the community and local creative industry players.
Meanwhile Hilda Kitti as Integrated Marketing Country Business Partner of Tokopedia and ShopTokopedia said, Tokopedia and ShopTokopedia said, digital innovation such as local e-commerce, sustainable lifestyle trends that promote the selection of products from local brands not only provide environmental and economic benefits, but also support MSME growth. Synergy between physical markets and e-commerce is very important for the survival of MSMEs.
"Tokopedia and ShopTokopedia, always try to make people's lives easier, especially lovers of products made by local brands, by collaborating and providing various features that make it easier for users to make online transactions, in order to support the MSME ecosystem in Indonesia," said Hilda Kitti.
Previously, at Brightspot Mall, Signature Time created a psychological measuring tool for cognitive distortions in the form of an installation that helps young people recognize themselves. The characters that characterize their doubts are represented with 80s themed music.
"At Brightspot Park this time, with the same measuring tool, we want to continue to refresh their spirits, that self-doubt is not an obstacle but a leap, and that's for them to decide for themselves," said Dimitrij Kartalaksana as Consumer Engagement Manager from Signature Time.
photo: special
Signature Time has prepared a psychological measuring tool again through the Path of Passion installation. Later, those present will be able to experience their types of cognitive distortions in the form of drinks. "Not just drinks, we also invited Brookland Coffee and Illustrator, Reza Maulana, to collaborate. "We believe that Path of Passion can open a way for young people to continue working, doing what they like, and always being able to experience the joy of life," Dimitri assured.
Affordability and convenience of access to Brightspot Park 2024 is a matter of great concern. With its strategic location, various transportation options are available, including the Jakarta MRT which provides easy movement for visitors.
MRT Jakarta (Perseroda) is committed to providing easily accessible MRT transportation services, thereby enabling visitors to Brightspot Park 2024 to explore and utilize the city's creative potential.
Meanwhile, BCA has once again become the official banking partner for Brightspot Park 2024. This confirms BCA's commitment to supporting local creative businesses.
Brightspot Park 2024 also has partnerships with local initiatives that emphasize sustainability in business. These include Waste4Change, Nooveleum (a greentech company that focuses on active participation in protecting the environment through recycling used cooking oil), and Boolet (a movement that focuses on solving the waste problem in Indonesia through building a circular economic ecosystem).
"This time, we are presenting 40 curated local brands which are Tokopedia merchants and Shop Tokopedia for retail brands. We are also curating 90 local culinary brands to accompany the urban picnic atmosphere. In the first and second weeks there will be different culinary tenants, for culinary exploration experiences from "We hope that Brightspot Park 2024 can strengthen the synergy between e-commerce and physical markets, which will benefit the environment, the economy, and strengthen the foundation for local business growth and community prosperity," concluded Anton Wirjono.
This year, Brightspot Park will be held for six days, namely on 26-28 July 2024, and on 2-4 August 2024. Visitors can come free of charge or free and do not use the application.
(brl/lak)
