Brilio.net/en - What will they think of next?
Carvana, the company behind the head-shaking idea said that the idea is to help facilitate Carvana's already running business of selling cars online.
Because many of their online customers prefer to pick up the car themselves, the company then streamlined the process by placing cars purchased into one building that resembles a gigantic vending machine.
"We knew that if [customers] chose to pick up the car we would save some money, and so we could invest that money in giving them a really, really great experience.The experience itself is exactly a vending machine experience," Carvana CEO Ernie Garcia said. "The customer even gets a customized, oversized coin that they drop into a slot."
Carvana is betting that this new method of getting cars to customers may be expensive upfront, but will save them money in the long run. With more "vending machines" in place, the company can save money by drastically reducing the overhead.
"I think its going to be an incredible customer experience," Garcia says. "And I think if weve got the car that theyre looking for, and were selling it for $1,500 to $2,000 less, and we offer a purchase process that takes 20 minutes, andthenyou get to go to a vending machine and watch your car moonwalk to you? I think people are going to respond to that."
Via Sean O'Kane at The Verge
(brl/red)
