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Brilio.net/en - Amazon is in the midst of taking online purchasing to a whole new level. They have devised a strategy to grow their e-commerce business, and in a way you would never even imagine- taking a selfie to facilitate your payment! Not only would this method be more practical and user-friendly, it would also boost the security of customers online transactions.
To add on to the benefits, the steps involved are rather simple. After selecting the item(s) you wish to buy, all you need to do is take a selfie two times. The first one is to validate your identity and the second is aimed at ensuring that the person contained in the first image corresponds to a physical being in proximity of the computing device. Interesting, isnt it?
The three-dimensional software that has been implemented in Amazons case is known as the biometric facial recognition software. It allows the customer to perform certain motions such as blinking to guarantee that it is an actual person who is making the transaction. Hence, you need not worry about any fraudulent activities.
Image viaUS Patent and Trademark Office
The patent application for this software is already underway. Hang in there and be prepared to pay by snapping a selfie!
(brl/red)
