This Latest Instagram Trend Is Putting The ‘Juicy’ Back Into Couture

Forget rainbow bagels or the mannequin challenge, #watermelondress is the latest craze to hit social media.

Giving way to some seriously juicy creativity, the trending hashtag involves one person holding a slice of watermelonand the other posing behind it.

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Young girls, womenand even some daring men have embraced the fruity trend.

Love Radio Instagram-: - #watermelondress Love Radio - @makarovakizik ! Love Radio!

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A post shared by LOVE RADIO (@loveradioofficial) on Jun 30, 2017 at 12:25am PDT

Celebrities including Ryan Seacrest, Emma Lee Bunton (Baby Spice) and a number of TV presenters have since added their take on the craze.

Fresh - fruity - fun! Really feeling my outfit today! We took the #watermelondress challenge today on @better_kansas_city #fashion #seedy #TGIF #kansascity

A post shared by Gina Bullard (@ginabullardtv) on Jun 30, 2017 at 8:18am PDT

Ryan Seacrest has always had an eye for fashion! #Repost @ryanseacrest (@get_repost) Feelin the breeze between my knees #watermelondress

A post shared by Variety Magazine (@variety) on Jun 29, 2017 at 5:14pm PDT

Here are a few of our favourites:

Instagram es el paraso de la dualidad una fuente de inspiracin de moda o un divertido escaparate de las tendencias ms absurdas y virales como el #Mannequinchallenge. Cul es la tendencia del verano 2017? Los vestidos sandas! Y si quieres ver cmo estn arrasando solo tienes que buscar en Instagram el hashtag #watermelondress para ver a los usuarios que se han animado a fotografiarse luciendo una fresca rodaja de esta fruta del verano. #Selfie #selfies #instaselfie #selfietime #selfienation #mirrorselfie #carselfie #selfiestick #selfiequeen #selfieoftheday #shamelessselfie #workselfie #selfiee #selfiegram #butfirstletmetakeaselfie #morningselfie #SexySelfie #selfieaddict #selfiegirl

A post shared by Miss & Mister Meet (@missandmistermeet) on Jul 3, 2017 at 4:22am PDT

I've got my @dolcegabbana #watermelon #dress #watermelondress #dg @dolcegabbana_middleeast hahaha #fashion #fashionista #lifestyle #summer #summertime #summerstyle #modellife #tagsforlikes #fruit #natural #nature #fashionaddict #cairofashion #egypt

A post shared by Carlalalalala (@carlasakkab) on Jul 3, 2017 at 9:25am PDT

Danse du soleil #summerishere #watermelondress #pasteque #collection2017 #barbiegirl

A post shared by @hortense2montal on Jul 3, 2017 at 6:24am PDT

The #watermelondress got twisted and did the #watermelonjumpsuit swipe to see the other creations at the 17th annual reunion #romper #watermelon #jumpsuit #menjumpsuit

A post shared by Fern&o Valle (@sweetnando) on Jul 2, 2017 at 7:07pm PDT

Good clean Friday night fun over here with #TeamDamico and the #watermelondress - a viral trend we can really get behind #maxandhunny also #wecrushedanentirewatermelonthisweek #proud

A post shared by Kristin Damico (@kj944) on Jun 30, 2017 at 4:01pm PDT

The best part? Our furry friends can join in too...

Friday silliness #friyay #Repost @pug_chalk (@get_repost) Can I eat it now?? #watermelondress @chopperthejug is sooo stylish in the latest trend using @pug_chalk you may use photos as long as you credit #jug #juglife #pug #pugsofinstagram #trendy #trend #watermelon #cool #yummy #dog #doglover #like4like #dogsofinstagram #petstagram #photooftheday #dogoftheday #instadog #instapet #instacool #instagood #instagram #model #dogscorner

A post shared by Chopper The Jug (@chopperthejug) on Jun 29, 2017 at 3:25pm PDT

* # #watermelondress #watermelon #dogstagram #doglover #doglovers #doglife #pet #petstagram #toypoodle #toypoodles #toypoodlelove

A post shared by ChamiToypoodle Duffy (@chamicho) on Jul 3, 2017 at 5:56am PDT

When you can wear your dress and eat it too #watermelondress #goldendoodlesofinstagram

A post shared by Maria Stewart (@mrsmariastewart) on Jun 29, 2017 at 3:47pm PDT