November last year, Instagram launched afeature to broadcast live videos to connect audiences in real time and in the moment. Yet, the feature lacked of one thing important: the videos couldn't be replayed and woulddisappear after streaming, unlike what's offered in Facebook Live or Twitters Periscope. But not anymore.
The platform has introduced anew ability to replay your live videos on Instagram by making it available on Stories for 24 hours, giving you the option to "Share" when the broadcast ends.
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Photo: Instagram
Whenever your followers notice a play button in your profile photo, they will know that you've shared a replay. The best thing is that viewers will also be able to see comments and likes that you get during the streaming. The number of viewers will include those who watched it live and in Stories.
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Photo: Instagram
This is surely a big update for Instagram as the feature will inspire more people to perform live streaming, knowing they'll be able to go for a bigger number of audience with the videos that can bekept forhours.
It's just surprising seeing how Instagram relentlessly boost their viewership, even after the all the achievements they made until recently. Say, the Facebook-owned photo-and-video sharing app just announced now they have 250 million daily users on Instagram Stories or 25 percent increase since April, leaving their only rival Snapchat that still struggles to surpass single-digit percentages on daily audiencegrowth.