Brilio.net - For a long time, advertising has been the most popular way to promote a business. For the sake of attractive advertising, the company will collaborate with well-known artists as its stars.
Artists are often chosen to be product ambassadors because of their popularity and appeal to the public. Their presence in advertising or product packaging is expected to increase consumer confidence and encourage sales. A well-known face gives an impression of credibility and quality, making consumers feel more confident in purchasing the product.
However, a viral video from the TikTok account @bugijl actually provides a different point of view. In the video, the moment was recorded where a woman found her face appearing on various product packaging while shopping.
photo: TikTok/@bugijl
Interestingly, he is not a top artist whose face is visible on the screen. The advertising model is known as Bugi Januar Liani or familiarly known as Bugi.
Hearing his name felt strange to the ears of the people of Indonesia. Even so, who would have thought that his face actually adorns the most products that are often sold in supermarkets.
Having a beautiful face with straight black hair, it is not surprising that Bugi gets many offers to be a product advertising model . As seen in the video, Bugi's face adorns liquid soap products, pregnant women's milk, children's milk, and services from Grab.
photo: TikTok/@bugijl
Suddenly, many netizens wondered how he could become an advertising model for so many products. Bugi, in his comments on TikTok, also said that he had to go through the casting stage first.
" How do you get the photo to be attached to the product ," asked a netizen
"Casting ka," replied Bugi.
It is known that Bugi is a woman from Bandung. Reporting from Instagram @smpn42bdghits, he is an alumnus of SMPN 42 Bandung who is known for his beautiful face.
photo: Instagram/@smpn42bdghits
It is not surprising that Bugi has been interested in the world of modeling since he was at school. Her face, which many say is similar to the artist Cut Tari, often undergoes photoshoots for advertisements, beauty products and endorsements.