Forget rainbow bagels or the mannequin challenge, #watermelondress is the latest craze to hit social media.
Giving way to some seriously juicy creativity, the trending hashtag involves one person holding a slice of watermelonand the other posing behind it.
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Young girls, womenand even some daring men have embraced the fruity trend.
Love Radio Instagram-: - #watermelondress Love Radio - @makarovakizik ! Love Radio!
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Celebrities including Ryan Seacrest, Emma Lee Bunton (Baby Spice) and a number of TV presenters have since added their take on the craze.
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Here are a few of our favourites:
Danse du soleil #summerishere #watermelondress #pasteque #collection2017 #barbiegirl
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The best part? Our furry friends can join in too...
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When you can wear your dress and eat it too #watermelondress #goldendoodlesofinstagram
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