Foto: istimewa
Brilio.net - In spring 2023, the German fashion brand, MCM (Modern Creation Munchen) will officially launch its first perfume for men, MCM ONYX Eau de Parfum.
Synonymous with strong gemstones, MCM ONYX gives the impression of an energetic man, who always has high and strong spirits. This perfume is a combination of luxury and new technology fragrances. The aroma can make you appear confident and charming.
Inspired by the brand's iconic Stark backpack, MCM ONYX presents an elegant original MCM perfume bottle design. Namely, it is wrapped in a Visetos motif in black and dark gray with gunmetal accents.
MCM President Sabine Brunner said the bottle design is at the core of MCM's DNA, which symbolizes the spirit of freedom in travel.
"We are excited about this new fragrance that takes a tribe of 21st century digital nomads on a journey that goes beyond ingredients to sentiment, aroma to feeling and note to emotion," he said.
photo: special
The aroma of MCM ONYX comes with the aroma of ginger and fresh spices, with an alluring and earthy aroma. At its heart, a sharp lavender scent emerges, blurring the lines between fresh and floral, innovation and tradition. Radiant with light, ONYX's woody aroma leaves a trail of incandescent warmth contrasted with long-lasting added minerality.
Senior Perfumer Clment Gavarry of Firmenich, perfume maker, said that when he created MCM ONYX, he made sure the product could convey the essence of freedom in a fresh and modern way.
It is known that MCM ONYX is made from more than 79% biodegradable materials and more than 89% of these materials are made using environmentally friendly chemical principles.
More than 72% of Naturals Together sustainably sourced ingredients provide a positive social impact in local communities around the world. Meanwhile, the main ingredients include fresh ginger taken from farmers in Nigeria and lavender as a fresh aromatic taken from France.
Chairman and CEO, Inter Parfums, Inc. Jean Madar, stated, the partnership between Inter Parfums and MCM continues to innovate with the third addition to the transformative MCM fragrance collection, supported by another revolutionary campaign. He is also very happy to be part of this success.
"We are excited to be a part of this unique approach in redefining the boundaries of masculine fragrance creation and look forward to the continued success of this franchise in our portfolio." he said.
(brl/lak)
