foto: Pocari Sweat
Brilio.net - Indonesian people are starting to become more aware of the importance of maintaining a healthy body. More and more people are starting to live a healthy lifestyle and exercise. It is proven that currently quite a lot of sporting activities are being held, such as marathons.
This is in line with the vision and mission of Pocari Sweat, Garuda Indonesia , and the Ministry of Tourism and Creative Economy of the Republic of Indonesia, which wants to encourage Indonesian people to be healthier by exercising while exploring beautiful nature and very diverse culture. This positive goal is realized through the #SweatToDiscover campaign to support the development of sport tourism in Indonesia.
Deputy for Tourism Products and Organizing Activities of the Ministry of Tourism and Creative Economy of the Republic of Indonesia, Vinsensius Jemadu, said that the growth of sport tourism in Indonesia has great potential in advancing tourism in Indonesia.
photo: Pocari Sweat
"The growth of sport tourism in Indonesia has enormous potential and could reach IDR 18.79 trillion this year. Synergistic collaboration between the Government, BUMN and the private sector is the key to optimizing the growth of sport tourism and advancing Indonesian tourism," he said, quoted by brilio. net in a press conference at the GMF AeroAsia Hangar, Friday (2/2).
Marketing Director of PT Amerta Indah Otsuka, Puspita Winawati also said that this collaboration was part of Pocari Sweat's support for the development of sport tourism in Indonesia. Through this collaboration, he also hopes that more people will be aware and care about health, one of which is by exercising.
photo: Pocari Sweat
"By bringing the message Sweat to Discover, we want to support Indonesian people to be healthier, don't be afraid to sweat, move actively and exercise while exploring the natural and cultural beauty of Indonesia. Therefore, the collaboration with Garuda Indonesia on the #SweatToDiscover campaign is here," explained Vienna.
Garuda Indonesia sees significant growth in the sports community as one of the drivers of more sustainable tourism. President Director of PT Garuda Indonesia (Persero) Tbk, Irfaniaputra, this collaboration is a form of commitment to support the sustainability of national tourism after the pandemic, one of which is through sport tourism.
"Sport tourism is a market share that has promising potential to be developed, considering that currently the sports community is increasingly developing and always wants new adventures by visiting various leading tourist destinations in Indonesia," said Irfaniaputra as President Director of PT Garuda Indonesia (Persero) Tbk .
photo: Pocari Sweat
Not only moving together to advance sport tourism in Indonesia, Pocari Sweat together with Garuda Indonesia also present a special flight experience with a special Pocari Sweat livery on Garuda Indonesia's BOEING 737-800NG aircraft. The Pocari Sweat patterned aircraft first took to the air on February 3 2024.
"This collaboration aircraft will make its first flight on February 3 2024 to one of the favorite destination routes for Indonesian sport tourism, namely Batam. This aircraft will later be used to serve various flights for both domestic and international routes," explained Irfan.
photo: Pocari Sweat
The first flight on February 3 2024 is also a special moment because it coincides with PT Amerta Indah Otsuka's 27th birthday. Garuda Indonesia passengers will be able to experience Pocari Sweat on the plane because the ion content in it can help prevent dehydration while traveling on the plane.
"This is in line with the Otsuka company's mission to contribute to better health, by presenting Pocari Sweat for Garuda Indonesia passengers. The ion content in it can help prevent dehydration while traveling on the plane," concluded Wina.
The launch of the Garuda Indonesia and Pocari Sweat collaboration aircraft was also attended by a number of athletes and sports activists, starting from Greysia Polii, Agus Prayogo, Egy Maulana Vikri, Daniel Mananta, Ganindra Bimo, Andrea Dian, Jennifer Bachdim, Raffi Ahmad, Sahila Hisyam, Alya Rohali , Soraya Larasati, to Fadil Jaidi.
Garuda Indonesia is also one of Pocari Sweat's strategic partners by becoming the official airline for the Pocari Sweat Run and Sport Tourism activities which will involve tens of thousands of runners and sports enthusiasts from all over Indonesia as one of a series of collaborations in 2024.
(brl/lea)
