Instagram/@rahmanperm; TikTok/@tenuedeattire
Brilio.net -
Currently, social media is the best place to market products. Unlike television advertisements and other mass media, promotions carried out on social media can actually be more flexible. You can be as creative as possible to market products on social media.
Moreover, currently an application called TikTok has appeared. On TikTok, the content provided is in the form of videos that appear on the homepage randomly according to an algorithm. Therefore, many content creators and brands are clamoring for FYP to have a wider reach. These TikTokers who focus on selling have anti-mainstream promotional methods and are certainly creative. For example, TikToker Cici Chania sells live with her favorite cat, Pororo.
In the future, it's not just Cici Chania and her cat Pororo who have strategies for promotion. For those of you who like watching TikTok, you must be familiar with TikTok celebrities who often market fashion products under the name Tenue de Attire. The content is very unique because it cosplays characters requested by netizens. Starting from dangdut figures, K-Pop, and many others.
photo: TikTok/@tenuedeattire
Interestingly, the @tenuedeattire account markets these clothing products with an approach of creating funny or humorous content, which is done by a man. The man who became the model was named Rahman Permana. Because his content is often FYP, since then he has become known by the nickname 'mas-mas Tenue'.
photo: Instagram/@rahmanperm
Apart from being good at acting in front of the camera, Rahman Permana is known as a multi-talented content creator. Some time ago, he went viral with his dance cover of the song Get A Guitar from the K-Pop boy band Riize. The cover content caught the attention of the boy band Riize and left comments on the video upload. In fact, it is reported that he is said to be the fifth member of Riize.
photo: Instagram/@rahmanperm
Before being known as a parody cosplay guy, Rahman was apparently already active as a dancer at the LSPR Dance Club in the creative division. It's not surprising that he is so good at dancing that he was noticed by a K-Pop artist. He also uploads various dance content on Instagram as part of his interest.
Apart from that, Rahman worked as content development and content strategist at Bobobobo in 2018-2019. Then, he worked as In-store Marketing & Social Media Development in 2020-2022. Judging from his track record, his work is always related to social media. It's not surprising that he is familiar with TikTok video content.
(brl/psa)
