Brilio.net - In the world of marketing , advertising is one of the most effective ways to introduce products or services to the public. Advertising functions as a visual communication medium that aims to attract attention and persuade consumers. However, did you know that advertising is divided into two types based on its characteristics and objectives? This article will discuss both types of advertising in general and how each type functions in a marketing strategy.
1. Commercial advertising
Commercial advertising is the type of advertising most often found in everyday life. As the name suggests, this advertising aims to promote products or services offered by the company. Commercial advertising usually focuses on economic benefits, with the main goal of increasing sales. In this category, various forms of advertising can be used, such as billboard ads, posters, TV ads, to digital ads on social media.
Advertisements are divided into two types, and commercial advertisements clearly have a big impact on the business world. Through persuasive and attractive messages, commercial advertisements can build brand awareness and influence consumer decisions in purchasing a product. Therefore, companies usually invest heavily in creating creative and effective commercial advertisements.
2. Non-commercial advertising
Unlike commercial advertisements that focus on economic gain, non-commercial advertisements have social, educational, or public service purposes. These advertisements do not aim to sell products or services, but rather to convey informative messages or appeals to the public. Examples include advertisements that encourage people to protect the environment, stop smoking, or participate in government health programs.
In advertising, there are two types, non-commercial advertising is often used by the government, social institutions, and non-profit organizations. The message conveyed in this advertisement usually aims to increase public awareness of certain issues or change people's behavior for the better. For example, advertisements about the dangers of drugs or an appeal not to litter are often found on the streets or social media.
The difference between commercial and non-commercial advertising
After knowing that advertising is divided into two types, it is important to understand the main differences between commercial and non-commercial advertising. The main difference lies in their purpose. Commercial advertising aims to increase sales of products or services, while non-commercial advertising aims to convey a broader social message. Although both use the same visual media, such as billboards or digital ads, the way the message is conveyed in these advertisements is very different.
Commercial advertisements usually have more persuasive and emotional messages, with the aim of influencing consumers to buy the product. Meanwhile, non-commercial advertisements more often use facts or data to strengthen the message they want to convey.
Examples of commercial advertisements
One of the most common examples of commercial advertising is fast food product advertisements on television or social media. These advertisements usually show the deliciousness of the food, special price promotions, or limited offers to attract consumers. In this way, commercial advertising affects consumers' emotions and encourages them to buy the product immediately.
In addition, car or electronic product advertisements are also other examples of commercial advertisements. Advertisements are divided into two types, indicating that commercial advertisements are very focused on the visual aspects and benefits of the product to attract consumer attention.
Examples of non-commercial advertising
In comparison, non-commercial advertising is often seen in health or safety campaigns. For example, advertising reminding people to always wear a helmet when driving or advertising encouraging people to donate blood. These messages are not related to selling products, but rather to educating and encouraging changes in people's behavior.
Advertisements that invite people to participate in vaccination programs are also an example of non-commercial advertisements. In this case, advertisements are divided into two types and non-commercial advertisements clearly play an important role in raising public awareness of important issues.
Why is understanding advertising types important?
Understanding that advertising is divided into two types is very important for marketers and the general public. For companies, understanding this difference will help them in choosing the right marketing strategy. For example, in promoting a product, a company should focus on creating attractive and persuasive commercial advertising. On the other hand, for social or educational campaigns, non-commercial advertising is more appropriate because it focuses on delivering an informative message.
For the public, understanding the types of advertisements helps in distinguishing which advertisements are aimed at economic gain and which are aimed at social interests. Thus, the public can be wiser in receiving messages conveyed through advertisements.
Advertisements are divided into two types, namely commercial advertisements and non-commercial advertisements. Commercial advertisements aim to promote products or services with the main goal of increasing sales, while non-commercial advertisements focus on conveying social messages that aim to increase public awareness. Both have important roles in the world of marketing and communication, and have different impacts on consumers and society.
By understanding the differences and functions of these two types of advertising, companies can be more effective in developing marketing strategies, and the public can be more critical in receiving messages conveyed through various advertising media.