Brilio.net - The world's famous fashion brand, Kate Spade, is now expanding into fragrance products, especially for women. Recently, this brand from New York, United States launched a new perfume that is as charming as a bouquet of colorful blooming flowers.
This perfume is entitled Kate Spade New York Bloom which will be launched in Spring 2024. Kate Spade New York Bloom reflects a sense of joy and optimism from the Kate Spade brand. This is illustrated by a spectrum of fresh aromas combined with a pastel colored palette.
This fresh floral scented Eau de Toilette will be packaged in a feminine bottle with soft curved lines. Apart from that, it is also complete with a pale pink & rose gold lid.
photo: doc. Kate Spade
The refreshing fragrance of a bouquet of flowers
This fragrance was created by the famous perfumer, Sophie Labb. He wanted to evoke the freshness of floral arrangements with sophistication and a distinctive modern touch. This creates the fragrance of blooming camellias with a soft woody aroma.
When you spray this perfume, the first aroma that appears is Lemon Primofiore, as a symbol of the beginning of blooming or first growth. This aroma is accompanied by fresh and sharp Granny Smith Apple, as well as a mixture of Sweet Orange which gives a youthful and energetic impression.
Then, you will also inhale the aroma of white camellia petals illuminated by the light of sunflowers - Orange Blossom and Ylang Ylang. This aroma gives an alluring and luxurious impression. Then the final aroma that will linger comes from the calming woody and musky aromas of Cedarwood, Sandalwood, and Cashmeran.
"Just like a beautiful bouquet of flowers, this fragrance projects a spectrum of colors, from the brightest to the most enveloping, projected onto delicate petals that bloom amidst soothing woody and musky aromas," said Perfumer Sophie Labb, quoted by brilio.net from a press statement release, Friday (15/3).
She added that the idea was to create a fun and joyful aura that reflects the spirit of the Kate Spade New York woman.
Blooming design
With clean, soft curved lines, this fragrance bottle's signature design conveys a modern, feminine feel. On the cap, Kate Spade's branding code is highlighted, with a pale pink enamel ring at the base of the cap decorated with the brand's scoop reflected in warm rose gold. The floral pattern on the pastel colored outer packaging reflects a bouquet of flowers in full bloom.
photo: doc. Kate Spade
Floral campaign with model Fresia Huang
Model Freesia Huang embodies all the brightness of the new Kate Spade Bloom fragrance. Against a backdrop of colorful and festive flowers, Freesia radiates energy, shining brightly in her white lace outfit.