Brilio.net - The name Hj Noor Paridah, or widely known as "Acil Ida" is embedded in the cultural history of the Banjarmasin community. This tough woman is one of the figures who introduced the Kuin Floating Market to the national stage through an iconic broadcast on RCTI in the 1990s. The late Hj Noor Paridah was not only a figure known on television, but also a mother, a member of the people, and a guardian of local culture.
However, behind her big name, there is a story of simplicity and selfless devotion. For her role as "bu RCTI Oke" Hj Noor Paridah at that time was only paid Rp40 thousand or equivalent to Rp400 thousand if valued at the present time.
In 1994, the production house in collaboration with RCTI chose Hj Noor Paridah as the main figure in the promotional broadcast for Floating Market . The show takes advantage of the uniqueness of floating market culture, showing the lives of small traders on boats.
acil ida mother RCTI okay
YouTube/Official RCTI
Over time, the popularity of the show not only brought a big name to the Floating Market, but also made Hj Noor Paridah one of Banjarmasin's proud icons.
Kuin Floating Market, which was originally only known by local residents, has become one of the leading tourist destinations in Indonesia. In fact, the place has received international recognition several times as a unique destination worth visiting. Acil Ida has become the mascot of the culture, making people from various regions and countries curious to visit.
The iconic show lasted a long time, even until 2008, despite several revisions. The first change was made on August 20, 2000, coinciding with the change of RCTI's logo. Subsequent revisions followed in 2004, 2005, and the last in August 2007. In each revision, the name Hj Noor Paridah remained attached as the unofficial mascot for RCTI's advertisements.
acil ida mother RCTI okay
Facebook/King Rajes
For seven years, this broadcast continued to be broadcast by RCTI. Even though initially they did not know the amount of payment received by Hj Noor Paridah, the television station then paid attention.
Through the Tali Kasih program, RCTI then gave appreciation to Hj Noor Paridah in the form of a television and cash prizes of Rp1,500,000. The iconic show featuring Acil Ida as the main character was even parodied by the comedy music group Project Pop in 1998. In the parody, Gumilar Nurochman played the role of Acil Ida wearing a headscarf while riding a jet ski, presenting the group's signature humorous touch.
In 2002, RCTI management again invited Hj Noor Paridah to Jakarta to celebrate the 13th anniversary of the television station. As a form of further appreciation, they provided assistance of Rp14 million. The funds were then used by Hj Noor Paridah to buy a motorbike, which became a meaningful memory of her collaboration with RCTI.
acil ida mother RCTI okay
Facebook/Ever Halimunan
Hj Noor Paridah passed away on Thursday, June 25, 2020, at the age of 66, after giving a number of signs to her family. According to Rahmi, her mother had said something that strengthened her belief that she was ready to pass away.
A week before her death, Hj Noor Paridah also distributed the inheritance to her eight children. She was buried in the family compound on Jalan Alalak Selatan, next to the grave of her husband who had passed away four years earlier.
For the people of Banjarmasin, Hj Noor Paridah is not only a cultural icon, but also a symbol of sincerity and devotion. Throughout his life, he was known as a populist figure and often gave valuable advice, especially to his eight children. Until the end of his life, he remained an inspiration to his family and the community who loved him.