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3 Februari 2016 16:00

Rainbow Bagels blowing up NYC, and Instagram

It takes about 5 hours to make 100 of the Rainbow bagels, which is the same time it takes to create 5,000 regular bagels.
Photo: the Bagel Store

Brilio.net/en - The Rainbow Bagels at the Bagel Store in the Williamsburg neighbourhood of New York City look like a snack that could easily be found in the magical and colourful tales of Alice in Wonderland or the Wizard of Oz.

The bagels have a blueberry fruity taste to them, according to the owner. When topped off with the funfetti cream-cheese shmear, the bagels taste more or less like a cake. Its the best dessert breakfast that anyone could ask for.

And it looks good on your Instagram feed too. Social media is one of the reasons that Rossillo believes his store had a recent surge in popularity, despite having been opened for two decades. That, an the ruling on gay marriage and several celebrity shout-outs have truly catapulted the small company into a huge success.

So if youre making a trip to New York City and want a colourful way to add some carbs to your travel list, look no further than the Bagel Store. That is, if you dont mind waiting at the queue that can easily make its way out the door.

(Reported by Ivana Lucic)

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