Brilio.net/en - Sometimes watching movies with small kids can be really annoying. Children tend to get bored easily, cant stay still and tire parents out. Cinemaxx, the latest cinema company that operates in Indonesia, has come up with a solution to the problem. Opening its first theatre earlier this month in Jakarta, Cinemaxx Junior is located in Maxx Box Lippo Karawaci, Tangerang. There is plan to open several more in big cities around Indonesia.
Cinemaxx Junior comes with a new concept that combines the two most favorite things kids really like, which are watching movies and playing. Here, children can play and have fun while watching educational movies in big screen, said Brian Riady, the CEO of Cinemaxx, regarding the special theatre that is suitable for 3-10 year olds.
The most interesting part is the Play Area where children can slide from tubes and poles, go fox flying, jump on a giant trampoline, ball play in the pits, climb on multi-story trees, spin in cocoon spinners, draw on the chalk board, and other fun activities before the movie starts.
Image via metrotvnews.com
Image via metrotvnews.com
The whole interior is well-designed and tailored using kids-friendly materials, shapes and blunt edges. There are kids restrooms that they can use by themselves. There is also toddler area where parents or nannies can easily watch them, and a Family Room for mothers to breastfeeding.
The seat area has colorful different family-friendly seat types that are upholstered with imitation leather that can easily be wiped from food or drink spills. There are rows of beanbag seats, lounger seats, regular cinema seats and sofa beds, where the kids can pick their own seats.
Image viashowbiz.liputan6.com
Image viathejakartapost.com
The films screened will only selected family movies that are exciting and educational for the kids. During the movie, the room is dimly lit to make it easy for them to wander around the room and easy for parents to watch over. The sound system is not as loud as regular theatre so smaller kids wont be bothered.
There are also snacks from Junior Meals menu such as fish & chips and soft-serve ice cream to be enjoyed while watching the movie. And for them to bring home, merchandise such as watches are sold in fun colorful designs. For all this experience, the ticket is sold for IDR 100,000 during the promotional season. Now parents can relax when bringing children to watch movies, because the kids will be too busy having fun themselves!