Childrens multimedia company GoldieBlox released a video on Tuesday honoring female icons as a part of their #BeLikeHer campaign.
The video features young girls dressed up as Serena Williams, Princess Leia, Hillary Clinton, Simone Biles and includes a group of young protesters from the recent Womens March on Washington. Debbie Sterling, founder and CEO of GoldieBlox said in a press release, at GoldieBlox we believe in the importance of role models to set examples for the next generation. We want kids to participate in the celebration of these women, and understand that they have limitless opportunities, which is why were thrilled to have some remarkable young girls playing their heroes.
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The online project highlights inspirational women and moments over the past year. According to their website blog, the past year has given us many fearless women to look up to- problem solvers, storytellers, innovators and achievers. Now more than ever, girls need these role models.
GoldieBloxs last campaign video Fast-Forward Girls, received almost 2 million views on Youtube.Watch the #BeLikeHer video below:
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