Brilio.net - Good news for you, fans of the Korean boy band, SEVENTEEN. Three members of this music group, known for their self-production, have just been appointed as brand ambassadors for the Chitato potato chip product. These three members are none other than S.coups, Wonwoo, Vernon.
The choice of brand ambassadors from these 3 SEVENTEEN members is certainly not without reason. So far, SEVENTEEN is known for its image as a boyband who produces their own songs, composing, composing songs and even choreography.
SEVENTEEN's image is felt to be in accordance with Chitato's campaign, namely Lead The Wave . Chitato wants to invite young people to express their dreams for themselves.
Currently, social media users can easily find various success templates from their gadget screens. Chitato realized that this actually makes young people trapped by having to follow existing success templates and forgetting to express themselves authentically. Chitato hopes that young people can be inspired by the Lead The Wave campaign which was launched with these 3 outstanding boyband members.
"Working in a very dynamic music industry, with trends changing very quickly, SEVENTEEN is known to be different from the success template of most artists, where its members are actively involved in the creative process and production of albums, songs and choreography. "S.coups, Wonwoo, Vernon from SEVENTEEN are listed as writers of the lyrics and music in many of their songs," said Axton Salim, Director of ICBP, quoted by brilio.net from a press release, Monday (10/6).
The SEVENTEEN fan community enthusiastically welcomed the appointment of S.coups, Wonwoo, Vernon as Chitato Brand Ambassadors. One of his fans is Zalfa Ufairah Farlis. According to him, Seventeen's music and career journey has inspired globally, leading the wave across national, age and language boundaries.
photo: doc. Chitato
"Hopefully more and more young people will be motivated to continue developing themselves and create authentically, daring to go outside the template, like S.coups, Wonwoo, Vernon from SEVENTEEN." said Zalfa.
Launch of Brand Ambassador Chitato Lead The Wave
The launch of Brand Ambassador Chitato Lead The Wave was carried out simultaneously in 3 locations. The three, namely at a press conference at the fun atrium of Lotte Shopping Avenue, a community and K-Pop fan event at Lotte Alley Lotte Shopping Avenue, and Downtown Walk Summarecon Mall Bekasi.
Marking the launch, for the first time special content was shown, Video Greetings, TVC Chitato Lead The Wave and Behind The Scenes footage from the filming process in South Korea. The broadcast featured S.coups, Wonwoo, Vernon from SEVENTEEN who looked energetic and super fun.
The event was attended by various K-Pop communities who also enlivened this momentum. Before the launch day, Chitato has also invited young people to guess the silhouette of the brand ambassador who will be placed in 4 different locations, namely Lotte Alley, MBloc, Downtown Walk Summarecon Mall Bekasi, and Downtown Walk Summarecon Mall Serpong from 3-5 June 2024.
photo: doc. Chitato
Even though these three brand ambassadors were not present in person, S.coups, Wonwoo, Vernon from SEVENTEEN still greeted fans through video greetings. The fan and community gathering event, Noraevibes: Chitato Lead The Wave, was enlivened by around 150 fans at each location.
Among them, there are the communities @goingcarat.ina, @17carats_ina, @svt17_forlife, and @17___seventeenn. They come with a K-Pop style dress code and various accessories, as well as their favorite idol merchandise. Participants were also invited to play games while waiting for the official announcement of the brand ambassador. After that, it continued with karaoke of SEVENTEEN songs with a special performance from Going Carat and DJ Nolja Gang.
Also look forward to the excitement of Chitato at Rumah Indofood at the Jakarta Fair Kemayoran 2024. To be precise, 12 June - 14 July 2024 at JIEXPO Kemayoran. The excitement of this campaign will always be updated on the official social media Instagram and X Chitato @mychitato. There are lots of exciting challenges and games on Chitato's social media and opportunities to get other interesting merchandise, you know.