Brilio.net - Labubu, a doll with pointy ears and serrated teeth is increasingly popular among toy collectors. Created by POP MART China, this toy has managed to capture the hearts of many collectors around the world. The Labubu craze is not only happening in Indonesia, but has also spread to Thailand thanks to international celebrity Lisa BLACKPINK who shared a photo with Labubu on Instagram.
The beginning of Labubu's virality began in April, when Lisa uploaded a photo of herself with Labubu. The popularity of this toy immediately skyrocketed in Southeast Asia, making many people willing to queue for a long time to get it. In Indonesia, the POP MART store which just opened a few months ago is always crowded with visitors looking for Labubu.
Labubu prices vary depending on which country the doll is sold in. In China, Labubu was initially sold for 99 yuan (around Rp. 213,687). While in Thailand, the price soared to 2,590 Baht or around Rp. 1.1 million. In Indonesia itself, Labubu is priced from Rp. 250 thousand to Rp. 1.5 million depending on the type and size.
In fact, Labubu The Monster Fall in Wild Series on the official POP MART website is sold for 79.90 US dollars or around Rp 1.2 million. With its increasing popularity, it is no wonder that many tourists bring home Labubu as souvenirs.
So what exactly is Labubu? Here are 5 facts as brilio.net collected from various sources, Tuesday (17/9).
1. Created in 2015.
photo: Instagram/@popmart.id
Labubu was first created by Hong Kong artist Kasing Lung in 2015. The character is characterized by pointed ears, a mischievous smile, and rows of sharp teeth. This unique appearance makes Labubu easily recognizable and loved by many people.
2. Part of the group "The Monsters".
photo: Instagram/@popmart.id
Labubu is part of the "The Monsters" character group which consists of several other characters such as Zimomo, Tycoco, Spooky, and Pato. This group is inspired by Nordic fairy tales that are featured in children's story books. The popularity of these characters has increased since they were introduced to the international market.
3. Global since 2019.
photo: Instagram/@popmart.id
Labubu's popularity has grown after Kasing Lung signed an exclusive licensing agreement with Chinese company POP MART in 2019. Labubu, which was originally just a character in a storybook, is now available in the form of dolls, key chains, and various other merchandise. These items are in high demand in various countries, including Indonesia.
4. Labubu with various costumes.
photo: Instagram/@popmart.id
One of Labubu's charms is the variety of costumes it comes in. Recent releases like the Labubu Flip With Me Vinyl Plush Doll feature special eyes that can make four different expressions. Some Labubu also come without costumes, allowing their owners to dress them up however they want.
5. The authenticity of Labubu.
photo: Instagram/@popmart.id
With its increasing popularity, it is important to ensure the authenticity of Labubu before purchasing. Some ways to check the authenticity include checking the packaging, product quality, and product code and certificate. The original product has sturdy packaging with sharp colors, high-quality materials without a pungent odor, and is equipped with a product code and certificate of authenticity that can be verified through the official POP MART website.