Best times to post on social media for more engagement and shares

Brilio.net/en - Early birds get the fattest worms. Yeah, we all know that. However, that golden rule doesnt always apply when it comes to posting on social media. Even a night owl can acquire fast likes and be a social media superstar if it knows how to snap great photos and work with the smartphone.

So, if you happen to sell or market something on social media (or if youre a social media specialist in a great digital company who hasnt gotten a decent sleep in these past few nights), these tips from Lifehack could benefit your social media game:

Dont be shocked to hear the answer for does Facebook sleep on the weekends? question. The fact that weekends offer prime opportunities to get a lot of views on Facebook shocked many social media managers.

Conventional belief says that the time to draw most attention on Facebook is on weekdays when everyone is confined to their computers all day. However, the data says otherwise. Many recent studies suggest that weekends are optimal times for brands to post on Facebook. The fact is, studies show that posts get as much as 32% more engagement on the weekends than they do on weekdays.

These studies were based on the thought that Facebook is a lot quieter on the weekends than it is during the week. This is actually a benefit because a persons newsfeed would be less cluttered and your posts are more likely to pop up.

But if youre sort of stubborn and want to post on weekdays, there are also pretty ideal times to get most Facebook views. According to social media strategist Neil Patel, posting in the early afternoon on a weekday is a great way to get a good number of views. During that time, people are in their leisure time before getting back to work after lunch.

Evening is the favoured time for the busy Pinterest users to do their planning and browsing. According to Fannit, users visit the site while primetime television is on air. Its likely due to the fact that many busy moms enjoy doing a little pinning after put their little ones to bed. Of course, another segment of users probably also like to relax with some good pins while watching their favourite TV shows after a hard day of work. Pinterest usage also increases late on Saturday nights when people are at home to unwind.

Great photos with good resolution will be largely accepted on Instagram. But still, you have to know the best time to post. According to Social Aid (a service that allows users to manage and schedule posts), Wednesday is the best day of the week to gain more engagement on Instagram. The best times to post are from 5 pm to 2 am, while the worst time is between 6 am to 9 pm.

The website also notes that people who are browsing their phones in very early in the morning have a high rate of sharing posts that they find great, entertaining or relevant.

Twitter app usage spikes on Wednesday afternoons, and no wonder, because studies indicate that people turn to this site to help them to cope with the midweek stagnation. Evening rush hours is the best time to get more retweets.

One thing to remember, maximizing posts on Twitter relies just as much on knowing how many tweets to post as it does on knowing when to post them. The hottest spot fo getting the most engagement is somewhere between one and four posts per hour.

This one is an interesting social media site because it enjoys two major spikes in use during the day. Its not surprising to know that the website is relatively sleepy during the day. After all, only a few want to take the risk of getting caught while updating their online resume during the office hours.

LinkedIn users typically visit the site early in the morning or in the evening every day, except Monday and Friday. You know how hard to reach someone at their desks on these two days. The same way with Linkedin users.

According to Buffer, they tend to take a break from the site on weekends, and sometimes even on Mondays and Fridays. Many studies show that Tuesday, Wednesday, and Thursday are the hottest days of LinkedIn usage.

Source: Lifehack