Brilio.net - Matahari is making a breakthrough in the world of fashion and music. As the largest department store chain in Indonesia, this brand has partnered with Universal Music Indonesia and Bravado to give something that has never existed before. Now, official music merchandise can be directly accessed through Matahari stores.
The first collection immediately kicked off, featuring legendary names like The Rolling Stones and, soon, the Sex Pistols in mid-May 2025. At the same time, there was the launch of a new label called AOS, short for Artisan of Style. This brand is ready to bring the spirit of pop culture into everyday outfits.
photo: special
For those who are fans of big bands and always find it difficult to find original official products, this is the answer. This is also the first moment for Universal Music Indonesia and Bravado to work directly with local retailers. Of course, this will facilitate access to officially licensed band apparel products in Indonesia. In terms of quality, there is no need to doubt. Bravado has been involved in the world of artist merchandise for a long time and they ensure that all items released remain authentic and have high standards.
Matt Young, President of Bravado, said that interest in official music merchandise here is indeed very high. Through cooperation with Matahari, which has a wide network, stylish and authentic items can now be obtained more easily. Peter Hendarmin from Universal Music Indonesia also gave similar comments. According to him, music and fashion are interconnected, and this collaboration is an exciting opportunity to present both in the form of a collection that can be worn every day.
Bravado itself is part of Universal Music Group which focuses on merchandise and brand management. In this project, all designs are guaranteed to be original. Matahari also does not choose materials carelessly. The collection released this time uses 100% cotton, comfortable and durable, especially adapted to Indonesia's tropical climate.
Well, in addition to the merchandise collaboration, Matahari also introduced AOS. This exclusive fashion brand takes the pop culture theme to a new level. Not only music, but also art, films, and even animated characters are brought into the contemporary design. The style offered really fits the taste of the younger generation, especially those who like to appear different but still relate to popular culture.
This first AOS collection takes inspiration from The Rolling Stones and Sex Pistols. It's not just about the logo or big name, but it's truly translated into a design that feels close and wearable. Tommy Indra from Matahari said that AOS is not just fashion, but a place for self-expression. Music was chosen as the initial theme because of its power to unite various generations. The design itself is not just random. Everything goes through a long process to remain stylish but still comfortable to wear, especially for Gen Z and dynamic young millennials.
In this first collection, AOS presents a selection of T-shirts and sweatshirts. The models are contemporary, the material is cool, and it is very suitable for wearing in hot climates. The price is also still pocket-friendly, starting from IDR 129,900. Quality remains a priority, so there is no need to worry about authenticity or durability.
For those who are curious, all of these collections are available exclusively at all Matahari stores and can also be purchased online via Matahari.com. In the future, AOS will not stop at T-shirts and sweatshirts. There will be pants and other fashion items that will be released gradually.
Interestingly, AOS will also work with more global musicians from Universal Music Group. Names such as Guns N 'Roses, Run DMC, Jamiroquai, Lady Gaga, and Billie Eilish are already on the list of releases throughout 2025.
This collaboration is not just about selling products. There is a great passion to give something fresh and authentic to the local fashion world. At the same time, this is a bridge that strengthens the connection between global music and its fans in Indonesia. For Matahari, this step shows a strong commitment to continue to be present with collections that are relevant, original, and of course, trendy.
(brl/lak)
